I arrived in Advertising after 15 years in Management Consulting specializing in Sales and Marketing. I've quantified the impact of integrated programs and measured the ROI of countless tactical options --- all in the effort to accelerate growth, find and convert new customers, grow share of wallet……and dominate competitive share of voice. For too many companies today, advertising is the most underutilized, and misunderstood tool in the toolbox. Our mission is to change this, to drive profitable campaigns that more than pay for themselves (in the near term, without any fuzzy math, without straining to connect the cause and effect). When it works, it truly is magic. I've helped my clients build their brands, grow their organizations, increase revenues, enhance profits, and acquire new marketing capabilities --- in over 40 countries.
With 20 years of experience helping clients reinvent the game, I've learned that a search beyond the obvious is anything but optional. It's essential. I started my career in the high tech industry, where solutions are highly customized and staying ahead of the competition is the only way to survive. Partnership was the key to innovation, to a win-win. It was the only way to stay ahead of a technology landscape that was changing faster than the acronyms used to define it! I learned that a solution is only valid if it meets your goals. Your agenda is our agenda. Your goals are our goals. This is more than a promise. It's the only way we do business. We win when you win.
Exploring beyond the accepted boundaries can help you find new customers who will love your brand. They become fans. They inspire others to extol the virtues of an iconic image that represents their values,…. and their aspirations. Good advertising connects people. It doesn't persuade or explain. It simply connects those who didn't know about you…..with a community of those who love you. It promotes discovery. The connection is a natural result of that discovery, when the message is right and the media provides the acceleration and the amplification. For over 30 years I've built these connections, expanding customer reach and brand loyalty, and simultaneously growing sales beyond (at times far beyond) anyone's expectations.
As a writer, creative director, and co-chief creative officer, I've been fortunate to work for - and significantly grow - some of the world's greatest brands: McDonald's, Dairy Queen, Olive Garden, AT&T, Aetna, Pepsi, Wendy's, Progressive, FedEx, Allstate, and Hallmark. I've won every major creative award several or many times over, including Cannes Lions, Clios, Emmys, London Int'l, and D&AD. I've won over 200 awards in total - including four Grand Prix - and have work in the Clio Hall of Fame, and the permanent collection of MOMA. I've won Super Bowl polls, Olympic polls, and People's Choice awards. It's rumored I've made at least five people laugh out loud.
Nat is a strategic planner with a world-recognized record of accomplishment. In the restaurant category he has done master strategic planning for Burger King, Wendy's, and Coca-Cola to name a few. Nat may be most famous for the the MasterCard "Priceless" campaign, the E-trade "Baby" campaign, and the "Army Strong" campaign.
Search & Social
During my time developing technology for 2 notable companies in the NY Tech community, I have been fortunate enough to influence and touch many of the brands we all know and love, Hostess, Wells Fargo, Expedia.com, Forever 21, CBS Interactive, Red Solo Cup, Verizon, and many more. I was personally responsible for over 1.5 million in monthly ad spend and the strategic account manager for 60 clients in the US, Canada, Mexico, Brazil, United Kingdom, and South Africa, and oversaw a team who managed hundreds more. I have also spent a fair share of my time learning how agencies leverage the wealth of ad technology that exists, and witnessed the huge knowledge and communication gaps within the agency realm. So at GW New York, that gap doesn't exist. We focus on what's important - reaching your target consumer via the many channels that exist in digital media, and ultimately growing your brand. While most agencies have been able to learn from their experiences with 10-20 clients, I've learned from hundreds. And I've helped define the best practices most agencies and brands use to date.
Ryan comes from a digital display background consulting with hundreds of clients. Past employment includes The New York Times, WPP, and most recently the Digital Director at Media-Corps. Ryan has also guest lectured in digital strategy at New York University and currently at General Assembly